PORSCHE ATRIUM
Iconic Scale
Industrial Edge
The Porsche Atrium is designed to balance scale and sophistication. With soaring triple-height ceilings, expansive windows overlooking Midtown, and an minimal industrial aesthetic, it creates a dramatic backdrop for high-impact events. Versatile by design, the space transforms seamlessly for everything from brand activations and fashion shows to private galas and executive dinners.
Suited for
Brand Activations & Collaborations
Product Launches
Cocktail Parties
Fashion Events
Immersive Retail Pop-Ups
Private Celebrations
Turn-Key Service
Our team delivers a streamlined, white-glove experience — so every detail, from tech to tableware, is handled seamlessly.
Size
4,800 sq/ft
Capacity
300 guests
Services
In-house A/V and custom ambient lighting
Furniture and décor available on request
Catering with preferred vendors
WiFi and Restrooms onsite
Easy accessibility and ground level load-in
Getting Here
Location
Manhattan Motorcars
711 11th Ave, New York, NY 10019
Transit
50th St Station (E, F lines)
Columbus Circle (A, B, C, D, or 1 lines)
Parking
Street & Garage
Accessibility
Fully ADA accessible
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